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Monday, 3 September 2012

Do you have bullet outlines in your business plan? Think again!!


Bullet outlines get all confused!


From Harvard Business Review and Edward R. Tufte, analaysis of bullets for business plans:

In presentations of plans, schemes and strategy, bullet outlines get all confused even about simple, one-way casual modes.

Consider these major objectives from a standard five-year strategic plan:

  • Increase market share by 25%

  • Increase profits by 30%

  • Increase new-product introductions (NPI) to ten a year.

In this plan is a complex but unexplained vision of the organisation, the market and the customer.  However, we cannot anticipate that vision from the bullet list.  The plan does not tell us how these objectives tie together and, in fact, many different startegies could be represented by these three simple points.  Does improved marketing increase market share, which results in increased profits, thus providing funds from increased new-product development?

Or may be new-product development will result in both increased profits and market share at once.  Or maybe something else!


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